Smaato Launches iSOMA SDK for Apple iPad


iPad drives innovation and a merging of Mobile and Online Advertising

New iPhone OS 4.0 features allow for enhanced mobile advertising functions

Smaato Inc. the leading mobile ad optimization company announced today the new version of iSOMA SDK for iPad applications and mobile websites.

“There is a lot of excitement in the mobile publishing market about the iPad and new features in the upcoming iPhone OS 4.0 release. We are happy to continue our support for the iPhone platform and the iPad as the new addition to mobile device choices,” stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

The iSOMA for iPad SDK will support multiple new ad formats including the universal ad package (UAP) of the iab – the online association that set the standards for the launch of the online advertising economy. In addition mobile ad formats of the MMA (Mobile Marketing Association) are supported as well, including new rich media banner formats that are emerging from Smaato’s 36 ad network partners.

Apple’s iPad is a hybrid mobile device that is expected to be heavily used to surf the web, consumer media apps as well as play with mobile entertainment offerings. First applications and media offerings from publishers of TIME, Wall Street Journal and the New York Times are using a blend of new innovative advertising formats that add multimedia functions, like video and sound.