Heineken - The Asteroid Galaxy Tour

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Heineken The Asteroid Galaxy Tour (2)

The Asteroid Galaxy Tour perform their killer track "The Golden Age" on the set of Heineken's spectacular TV ad "The Entrance"

The Entrance, a 90-second cinematic masterpiece, kicks off Heineken’s latest global brand campaign. The film’s hero demonstrates the ultimate party entrance by charming his way past a gun-wielding oilman, a Russian canary, and a kung fu assassin, before getting his flute out on stage with the smoking-hot lead singer of the Asteroids Galaxy Tour; the Danish band’s latest single, The Golden Age, provides the sizzling backing track to the film.

The film was rehearsed and shot over a week in a palace near Barcelona, with more than 100 actors playing a part in the blockbuster. The Entrance execution includes 12 additional online teasers that reveal the secret back-stories of key characters in the film. They include Kung Fu Comeback, Heineken Duet and the classic, Big in Wonderland , featuring a couple of basketball players who take their training to the next level.